BYD Seal U DM-i Powers To 10,000 UK Sales

• BYD Seal U DM-i accelerates to five-figure sales milestone in the UK, just 10 months after going on sale
• Intelligent plug-in hybrid SUV is the best-seller in BYD’s growing UK model range – and the country’s most popular PHEV*
• BYD UK also surpassed 30,000 sales overall, confirming its status as the nation’s fastest-growing automotive brand
• Seal U DM-i range gives customers a broad choice – Comfort, Boost and Design models - with front or all-wheel drive options and 18.3 or 26.6kWh battery capacity for up to 78 miles all-electric range
• Low ownership costs supported by sub-£40,000 on-the-road prices

14 August 2025 - The BYD Seal U DM-i has achieved the remarkable feat of surpassing 10,000 UK sales within just 10 months of making its market debut. Not only has the elegant and spacious SUV established itself as BYD UK’s top selling model, it has also become the nation’s most popular plug-in hybrid vehicle*. Furthermore, BYD UK has hit another milestone with over 30,000 cars sold since the brand’s launch in 2023.

The SEAL U DM-i’s success has created the ideal foundation for building customer awareness and appreciation of BYD UK and its commitment to delivering high-tech new energy (fully electric and plug-in hybrid) cars that combine contemporary design, technology innovation and value-for-money.

As a standard-bearer for the qualities that define BYD, the Seal U DM-i offers customers an impressive breadth of choice. All versions feature the DM (Dual Mode) intelligent plug-in hybrid system, which prioritises smooth, quiet, cost-friendly and environmentally efficient electric driving. The 1.5-litre hybrid petrol combustion engine is only brought into play when its assistance is needed. Together they can give a full tank range of 699 miles, enough to drive from Edinburgh to Paris.

To suit different customer preferences, the system is offered with a choice of two battery capacities – 18.3 and 26.6kWh. The smaller capacity unit features in the front-wheel drive Boost and all-wheel drive Design models, with respective EV driving ranges of up to 50 and 43 miles. Equipped with the larger unit, the all-wheel drive Comfort can travel up to 77 miles on electric power alone.

All-round ownership costs are kept low, with on-the-road prices below the £40,000 threshold for the “expensive vehicle supplement” vehicle excise duty charge. Price tag notwithstanding, all versions benefit from generous load space, as well as trademark BYD high equipment specifications such as smart connectivity, comprehensive infotainment features and intelligent safety and driver assistance systems.

Steve Beattie, Sales and Marketing Director, BYD UK said: “The Seal U DM-i’s fantastic sales statistics show how the British public are responding in ever greater numbers to our brand proposition, taking the opportunity to move to our affordable new energy vehicle with confidence. Supported by our fast-growing retailer network and our expanding model range, we have an ideal platform upon which to build for even greater future success.”

_{* SEAL U DM-i is the best-selling plug-in-hybrid in the UK year-to-date, according to SMMT data}

ENDS