BYD UK Announces Official Automotive Partnership with Boardmasters Festival 2024
BYD UK is proud to announce its official automotive partnership with Boardmasters, Cornwall’s own surf and music festival taking place from 7th to 11th August 2024 across two stunning sites on the Cornish coast. This exciting partnership unites two pioneering brands with a shared commitment to sustainability and a vision to inspire and educate the next generation of consumers.
Boardmasters has firmly established itself as a must-attend on the UK’s festival calendar, combining the exhilarating Boardmasters Open international surf competition with the World Surf League, taking place at Fistral Beach, with an epic music festival overlooking the sea at Watergate Bay. This year, attendees can look forward to a spectacular lineup of world-class surfers and an eclectic mix of unmissable music performances, including headliners Stormzy, Chase and Status, and Sam Fender. All set against the stunning Cornish coastline, Boardmasters 2024 promises to be an unforgettable event.
As a global leader in electric vehicle technology, BYD is at the forefront of the automotive industry’s transition to sustainable mobility. Our range of innovative EVs, equipped with cutting-edge Blade Battery technology and intelligent design, embodies our commitment to creating a greener future. Similarly, Boardmasters has a longstanding and unwavering commitment to sustainability through initiatives such as ‘Leave Only Footprints,’ which supports beach cleans, sustainable transport solutions, local charity initiatives, and a genuine focus on green causes. This dedication to environmental consciousness and community impact has been integral to Boardmasters from the very beginning, making it one of the most environmentally conscious festivals in the UK. Partnering with Boardmasters is a natural fit for BYD.
Andrew Topham, Founder of Boardmasters festival, said: “We are delighted to have BYD partner with Boardmasters for 2024. We place enormous importance on sustainability, and being environmentally conscious is one of our core values as an event, so partnering with BYD, a company with a genuine commitment to a greener future is something we are very excited about.”
About BYD
BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. BYD now has four industries including Auto, Electronics, New Energy, and Rail Transit. Since its foundation in 1995, the company quickly developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its renewable energy solutions globally with operations in over 70 countries and regions. BYD has now committed to more than 2 million new energy passenger cars, reinforcing the brand’s credentials. Its creation of a Zero Emissions Energy Solution, comprising affordable solar power generation, reliable energy storage, and cutting-edge electrified transportation, has made it an industry leader in the energy and transportation sectors. BYD is a Warren Buffet-backed company and is listed both on the Hong Kong and Shenzhen Stock Exchanges. More information on the company can be found at www.byd.com.
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations. More information can be found at bydauto.eu.
Contacts:
Rachel Goodwin
PR Manager, BYD UK
E rachel.goodwin@byd.com
M +44 7399 678373
Kate Dixon
PR Liaison
E press@byd.media
M +44 7902 420777
