BYD UK Announces Official Automotive Partnership with Boardmasters Festival 2024
BYD UK is proud to announce its official automotive partnership with Boardmasters, Cornwall’s own surf and music festival taking place from 7th to 11th August 2024 across two stunning sites on the Cornish coast. This exciting partnership unites two pioneering brands with a shared commitment to sustainability and a vision to inspire and educate the next generation of consumers.
Boardmasters has firmly established itself as a must-attend on the UK’s festival calendar, combining the exhilarating Boardmasters Open international surf competition with the World Surf League, taking place at Fistral Beach, with an epic music festival overlooking the sea at Watergate Bay. This year, attendees can look forward to a spectacular lineup of world-class surfers and an eclectic mix of unmissable music performances, including headliners Stormzy, Chase and Status, and Sam Fender. All set against the stunning Cornish coastline, Boardmasters 2024 promises to be an unforgettable event.
As a global leader in electric vehicle technology, BYD is at the forefront of the automotive industry’s transition to sustainable mobility. Our range of innovative EVs, equipped with cutting-edge Blade Battery technology and intelligent design, embodies our commitment to creating a greener future. Similarly, Boardmasters has a longstanding and unwavering commitment to sustainability through initiatives such as ‘Leave Only Footprints,’ which supports beach cleans, sustainable transport solutions, local charity initiatives, and a genuine focus on green causes. This dedication to environmental consciousness and community impact has been integral to Boardmasters from the very beginning, making it one of the most environmentally conscious festivals in the UK. Partnering with Boardmasters is a natural fit for BYD.
Andrew Topham, Founder of Boardmasters festival, said: “We are delighted to have BYD partner with Boardmasters for 2024. We place enormous importance on sustainability, and being environmentally conscious is one of our core values as an event, so partnering with BYD, a company with a genuine commitment to a greener future is something we are very excited about.”
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
Alex Ingram
Press Officer, BYD UK
E: alex.ingram@byd.com
M: +44 7539 534571
