BYD UK Announces Partnership with new film The Wild Robot
- BYD partner with new film, DreamWorks The Wild Robot
- Collaboration coincides with launch of BYD SEAL U DM-i, ideal for families looking for adventure
- BYD and The Wild Robot to give one lucky family the chance to win a trip to Norway
BYD UK is proud to announce its partnership with the forthcoming DreamWorks animation feature film, The Wild Robot.
Based on the New York Times best-selling book, The Wild Robot is set to make its big-screen debut on 18 October 2024. Told through breathtakingly beautiful animation, audiences will be introduced to Roz, a robot who mistakenly ends up on a remote wild island, with no idea how she got there. To survive Roz realises she must adapt to her surroundings and learn from nature. As she slowly makes the island her home, we see her befriend the island’s animal inhabitants and ultimately, become more than her programming.
The partnership between BYD UK and The Wild Robot will focus on the recently launched BYD SEAL U DM-i SUV. Featuring Dual Mode, Intelligent plug-in-hybrid technology and class-leading space for the entire family, the combined range of up to 699 miles means BYD SEAL U DM-i is the perfect companion for those extended family adventures, which aligns perfectly with the theme of The Wild Robot storyline.
Both featuring intelligent technology that goes beyond expectation, BYD and Roz are both inspired by and learn from nature while being built to protect. As part of this exciting partnership, BYD will feature the universe of The Wild Robot and Roz as part of the launch campaign for SEAL U DM-i. This includes an exciting chance for a lucky family to win the ultimate family adventure to Norway as part of a test drive campaign.
DreamWorks Animation is the world-renowned studio that brought hits such as Shrek and Kung Fu Panda to audiences all over the world.
As a global leader in new energy vehicle technology (including electric vehicles and plug-in hybrids), BYD is at the forefront of the automotive industry’s transition to sustainable mobility. Our range of innovative electrified vehicles, equipped with cutting-edge Blade Battery technology and intelligent design, embodies our commitment to creating a greener future and aligns perfectly with the core values of The Wild Robot.
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
Alex Ingram
Press Officer, BYD UK
E: alex.ingram@byd.com
M: +44 7539 534571
