BYD UK Continues Rapid Growth In 2024
- BYD sold over 8,700 passengers cars in the UK in 2024; an increase of 658% vs 2023
- Total market share grew from 0.17% in January to 0.96% in December
- Retail sites grew from 14 in January 2024, to 60 by December 2024
- Public brand recognition grew from 1% to 31%*
- BYD is the UK’s fastest growing automotive brand
BYD is celebrating another year of phenomenal growth in the UK. The company, which officially launched in the UK in March 2023, increased its volume by 658% to over 8,700 cars in 2024 – making it the UK’s fastest growing car brand.
In March 2023, BYD UK launched with the ATTO 3 C-segment SUV and since then has launched four new models in under two years – with the eagerly-anticipated SEALION 7 joining the line-up in the coming months. The company has grown from 14 retail sites to 60 retailers across the UK, with plans to add more sites in 2025.
The company’s best-selling model remains the ATTO 3, with the BYD DOLPHIN hatchback being BYD’s best-selling car in the retail sector.
Steve Beattie, Sales and Marketing Director, BYD UK: “In the past two years, BYD has gone from strength to strength and I’m immensely proud of the hard work and dedication of our team and retailers. BYD aims to bring high-tech and high-value cars to UK customers, and it’s fantastic to see more people choosing BYD.”
Brand awareness continues to grow with brand recognition increasing from 1% in 2023, to 31% in 2024. A huge contributor to brand growth was the company’s sponsorship of the EURO 2024 football tournament which reached a global audience of over a billion. Brand awareness also received a significant boost thanks to the launch and media campaign in Q4 2024 of SEAL U DM-i, which has quickly established itself as a core model in the BYD UK range. BYD will continue investing in brand awareness throughout 2025.
While BYD passenger cars is relatively new to the UK, BYD has a long and successful history in the UK thanks to its commercial vehicle division. BYD introduced its first fully-electric buses on UK roads in 2014, and now has over 2,000 buses in operation in major cities across the country. Plus, since 2016, BYD has provided 1.8GWh of battery energy storage to the UK’s national grid.
Notes to editors
*Source: YouGov
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
