Up to £1,000 off BYD’s entire range in the Drive Into Summer Sales Event
- BYD Drive Into Summer Sales Event starts on 18th June
- Customers can benefit from up to an additional £1,000 deposit contribution on all new models
- Event runs for a limited time only, ending on Sunday 21st June
18 June 2026 BYD announces its 2026 Drive Into Summer Sales Event, giving buyers the chance to benefit from even better value for money across the entire range.
Within the event, selected models are eligible for a significant £1,000 deposit contribution. This includes the SEAL; updated for 2026 with colour and trim changes, a larger boot and frunk, plus insurance ratings reduced by two groups compared to the original model launched in 2023. The top-spec Excellence trim, capable of a 0-62mph sprint of just 3.8 seconds, is available for £457 per month* with a £3,999 customer deposit – the £1,000 deposit contribution is added to an existing discount, bringing the total customer saving to £1,865.
The award-winning SEAL U DM-i is the most popular model in the ever-growing Dual Mode (DM-i) plug-in hybrid range, thanks to its spacious cabin, slick in-car technology and rakish SUV design. It’s available with an additional £500 deposit contribution in the Drive Into Summer Sales Event, taking the total contribution to £1,350. This brings the Comfort trim’s monthly payments to £378**, with a £2,999 customer deposit.
The ATTO 3 Evo marks a significant technical progression from the first BYD to launch in the UK back in 2023. Now with a class-leading charging speed of 220kW, a 74.8kWh battery, a range of up to 316 miles, and 449PS in Excellence trim, the ATTO 3 Evo is available with an additional £750 deposit contribution. With a £2,999 deposit, it is available from £403 per month*** – further boosted by a 0% rate of finance. The Excellence is comprehensively equipped, offering heated and ventilated front seats, a panoramic sunroof and Google Built-In.
The Drive Into Summer Sales Event begins on Thursday 18th June and runs for four days until Sunday 21st June.
For full terms and conditions, visit: www.byd.com/uk/purchase/summer-sales-event
*SEAL Excellence. Based on a Personal Contract Purchase (PCP) agreement. Customer deposit of £3,999, £457 per month. Total deposit contribution £1,865, total term duration 49 months, mileage limit 6,000 miles per annum.
****SEAL U DM-i Comfort. Based on a Personal Contract Purchase (PCP) agreement. Customer deposit of £2,999, £378 per month. Total deposit contribution £1350, total term duration 49 months, mileage limit 6,000 miles per annum.
***ATTO 3 Evo Excellence. Based on a Personal Contract Purchase (PCP) agreement. Customer deposit of £2,999, £403 per month. Total deposit contribution £1,870, total term duration 49 months, mileage limit 6,000 miles per annum.
-ENDS-
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers six continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
Contacts:
Mike Gale
Head of PR, BYD UK
E: michael.gale@byd.com
M: +44 7908 905678
Rachel Goodwin
PR Manager, BYD UK
E: rachel.goodwin@byd.com
M: +44 7399 678373
Alex Ingram
Press Officer, BYD UK
E: alex.ingram@byd.com
M: +44 7539 534571